Amazon FBA Netherlands: What Does This Mean for Your E-Commerce Business in 2025?

The e-commerce world in the Netherlands is on the verge of a major transformation. With plans for Amazon’s first fulfillment center in the Netherlands, new opportunities are emerging for Dutch entrepreneurs. If you’re active in e-commerce or considering starting with Amazon FBA in the Netherlands, now is the time to prepare for what’s coming.

Why Amazon FBA Netherlands is a Game-Changer

It may sound like just another logistics center, but the impact of Amazon FBA in the Netherlands goes far beyond storage and shipping. For the first time, Dutch entrepreneurs will have the opportunity to fully streamline their e-commerce operations without relying on fulfillment centers in Germany or other European countries.

The Practical Benefits of Amazon FBA Netherlands

Let’s take a closer look at what Amazon FBA Netherlands can mean for your business. The most significant advantage is, of course, delivery speed. Previously, you depended on international shipments, but soon you’ll be able to deliver to customers in the Benelux within 24 hours. This isn’t just a logistical advantage—it’s also a marketing tool that helps attract and retain more customers.

Growth Beyond Borders

The great thing about Amazon FBA Netherlands is that it doesn’t limit you to the Dutch market. In fact, it opens doors to all of Europe. The strategic location of the Netherlands makes it possible to reach almost all major European markets within 48 hours. This means you can serve all of Europe from one central point.

Smarter Tax and Administration Management

Let’s take a moment to discuss one of the most impactful changes that Amazon FBA Netherlands brings: your VAT situation. Currently, many Dutch sellers store their inventory in German fulfillment centers by necessity. This automatically makes them subject to VAT in Germany, leading to additional administrative burdens.

From German to Dutch VAT

With the arrival of the Dutch fulfillment center, this situation changes fundamentally. By moving your inventory to the Netherlands, you not only simplify your logistics but also significantly streamline your VAT administration. You will primarily be subject to VAT in the Netherlands—your home market. This means dealing with just one main tax return in a system you’re already familiar with.

However, this doesn’t mean you can ignore foreign VAT entirely. You still need to report your cross-border sales within the EU. The good news? This can be done through the One Stop Shop (OSS) scheme. Read more about the One Stop Shop in this article.

How to Get Started with Amazon FBA Netherlands

The big question is: how do you prepare for this change? The key is to start working on your strategy now. Begin by analyzing your current sales data. Where are your customers located? Which products sell best in which regions? This information will help you make the right decisions for inventory management.

The Future of E-Commerce in the Netherlands

With the arrival of Amazon FBA Netherlands, a new era is beginning for e-commerce entrepreneurs. It offers not only logistical advantages but also access to new markets and opportunities. The question isn’t whether you should get involved, but how you can make the most of this opportunity.

Conclusion: Your Next Steps

The launch of Amazon FBA Netherlands is more than just a new logistics option—it’s a strategic opportunity to take your e-commerce business to the next level. By preparing now, you can fully capitalize on all the benefits it offers. Stay informed about developments, create a solid plan, and get ready for a new phase in your entrepreneurial journey.

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Renée van Dal

Renée is Staxxer’s content marketer, with several years of experience writing blogs about VAT, EPR, and related topics. Over time, she’s developed a knack for breaking down complex subjects into simple, easy-to-understand content.