Author Archives: Renee van Dal

SEPA Payments and European Payment Gateways

  As an e-commerce seller, your utmost desire is to provide a seamless shopping experience for your customers, regardless of their location. When expanding your market to European countries, SEPA payments and European payment gateways become your allies. But how do you ensure a flawless payment experience for customers from diverse European countries? Let’s delve […]

International Inventory Management: Do’s & Don’ts

  Inventory management is crucial for any e-commerce business. However, when selling across various European countries, managing your stock becomes more complex. This article provides a detailed overview and tips to help you manage your stock effectively. Know the Regulations Every European country has its own VAT rules and customs regulations. For instance, some countries […]

Crafting Credibility: The Power of Customer Reviews

In the realm of online business, trust is the cornerstone of success, and one of the most potent ways to establish it is through customer reviews. In this article, we delve into the significance of reviews in the European market and share effective strategies for gathering positive feedback. Why Are Reviews So Crucial? The first […]

Deals or Devaluation? The True Price of Discounts

  In today’s consumer-driven age, the allure of discounts and offers is omnipresent. We’re bombarded with flashing banners, limited-time offers, and holiday sales. But does this culture of constant discounts actually devalue brands and products? Let’s delve deeper. Historical Context of Discounts The origins of modern discounts also intertwine with innovative marketing strategies. Notably, Coca-Cola […]

Starting an Online Business: Common Pitfalls to Avoid

  If you’re considering starting an online business, you’re embarking on quite an adventure. The world of online shopping offers numerous opportunities, but it’s essential to be aware of the pitfalls you may encounter. In this blog, we’ll delve into five common pitfalls and provide you with valuable tips to avoid them. Pitfall 1: Insufficient […]

The Latest Game Changer: Performance Marketing (and How to Use It)

  Each decade ushers in innovations that reshape the business landscape. For us, nestled deep within the digital age, the undeniable game-changer has been the ascent of e-commerce. With this rise, strategies have emerged, altering the very fabric of how we buy and sell. Among these, performance marketing stands out, proving itself invaluable for both […]

The Illusion of Shortage: the Ethics of Artificial Scarcity

  How many times have we found ourselves on the edge of our seats, watching a countdown for a limited-edition product release? This high-tension anticipation is no accident. It’s the result of a marketing strategy known as artificial scarcity —a landscape where brands deliberately limit product availability. But as we dive deeper into this trend, […]

Brand Community Building: 10 Practical Tips

In the dynamic landscape of e-commerce, having a brand isn’t just about selling products or services—it’s about creating an ecosystem where your audience feels valued and connected. Building a community around your brand can be a catalyst for enhancing customer loyalty, fostering engagement, and driving organic growth. Here are 10 essential tips to help you […]

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