by Renee

2 min reading time

Starting an Online Business: Common Pitfalls to Avoid


starting an online business


If you’re considering starting an online business, you’re embarking on quite an adventure. The world of online shopping offers numerous opportunities, but it’s essential to be aware of the pitfalls you may encounter. In this blog, we’ll delve into five common pitfalls and provide you with valuable tips to avoid them.

Pitfall 1: Insufficient Market Research

The starting point for any successful e-commerce venture is thorough market research. Many novice entrepreneurs dive into a niche without first understanding the market and competition. This can result in a loss of time, money, and effort. It is crucial for the success of your online business startup.

Tip: Take the time to analyze your target market. Who are your potential customers? What are their needs and preferences? And what about the competition? A comprehensive market research lays the foundation for your success.

Pitfall 2: Neglecting a Mobile-Friendly Website

In this era, mobile shopping has become the norm. If your website isn’t optimized for mobile devices, you risk losing potential customers. A slow, unattractive mobile site can significantly reduce your conversions.

Tip: Ensure your website is responsive and functions well on both smartphones and tablets. Test loading times and user-friendliness on various devices to guarantee the best user experience. So, invest some effort in optimizing the UX (and design) of your website. For additional tips, read this article.

Pitfall 3: Lack of Effective Marketing

Having a fantastic product isn’t enough if no one knows about it. Many novice e-commerce entrepreneurs underestimate the importance of effective marketing. They rely too heavily on the “build it, and they will come” mentality.

Tip: Invest in online marketing, including social media, search engine optimization (SEO), and pay-per-click (PPC) advertising. Create a marketing strategy and regularly measure the results to see what works and what doesn’t. You can find more information in this article.

Pitfall 4: Overeager Expansion

It’s understandable that you want to grow quickly, but expanding too fast can be detrimental to a fledgling e-commerce business. It can lead to overwhelm, inadequate inventory management, and financial problems.

Tip: Be patient and scale your business gradually. Maintain control over your finances and ensure you’re prepared for growth before taking significant steps.

Pitfall 5: Inadequate Customer Service

Good customer service is essential for retaining satisfied customers and building a positive reputation. Many newcomers don’t pay enough attention to this aspect and often ignore customer inquiries or complaints.

Tip: Invest in customer service, respond promptly to questions and complaints, and treat every customer with respect and kindness. Satisfied customers will return and recommend your business to others.


As an entrepreneur starting an online business, you can achieve significant success, but only if you avoid the pitfalls. It starts with thorough market research, followed by a mobile-friendly website, effective marketing, gradual growth, and excellent customer service. Keep these tips in mind as you build your online business, and you’ll establish a solid foundation for growth and success.

Table of contents
Most read articles
What is EPR? The Extended Producer Responsibility (EPR) in Europe

Brexit and your European VAT Affairs

Why insight into your flow of goods is so important

What is an EAN number (and what can I do with it)?

How do you register for Amazon FBA?
Scale up in Europe without the legal burdens? Let us take care of your VAT and EPR compliance.
A young man in a black sweatshirtvat filing, smiling in front of bushes.
Yonis Brander

VAT consultant

Laboris veniam elit labore enim nulla sunt sunt ipsum ut aliquip proident ullamco incididunt. Exercitation nostrud et labore ea et est laboris consequat consectetur officia mollit sit officia cupidatat.