by Renee

3 min reading time

The benefits of multichannel selling: Amazon & Shopify


The world of e-commerce is growing at an unprecedented rate. Thanks to technological advancements, there are now countless platforms on which you can offer your products to customers around the world. Two of the most prominent players are Amazon and Shopify. Both have their own unique advantages, but what if you combine these two powerful platforms? Here we delve into the advantages of multichannel selling and provide valuable tips to capitalize on both Amazon and Shopify.

Amazon and Shopify: Two Platforms, One Goal

Amazon, a global online marketplace, provides a platform where you can sell your products directly to consumers. With a massive customer base, it offers unparalleled reach.

On the other hand, Shopify is an e-commerce platform that gives you the tools to create and manage a customized online store and sell your products on various marketplaces, including Amazon.

Best of Both Worlds: Take Advantage!

Combining equals profiting! By using both Amazon and Shopify, you have a leg up on your competitors. Here are the key benefits and tips:

  • Reach: Amazon has one of the largest customer bases in the world. Use this reach to showcase your products to a larger audience. Make sure your products are well optimized with relevant keywords to make them more visible in Amazon’s search results. Shopify, on the other hand, allows you to create and manage a unique brand identity, helping you build customer loyalty and brand recognition.
  • Multichannel Selling: Both Amazon and Shopify give you the opportunity to sell on multiple channels. This not only expands your reach but also increases the chance of engaging customers. There is a Shopify integration: use this integration to place your products directly on Amazon, but also on other marketplaces like eBay and Facebook Marketplace.
  • Convenience: Both Amazon and Shopify offer user-friendly interfaces and tools. Amazon takes care of logistics and customer service, allowing you to focus on growing your business. Shopify, on the other hand, makes it easy to manage your online store with a range of features, such as inventory management, reporting, and analytics.

Avoid Fines: European VAT in Multichannel Selling

Navigating the complex European VAT legislation is a major challenge for European e-commerce sellers. Especially if you use Amazon’s Pan-European FBA program, you become VAT liable in multiple countries. That’s because Amazon then places your inventory in various countries. So beware: in each of these countries, you usually need a VAT number and need to file a VAT return, otherwise, you’re risking fines! Shopify offers various apps and integrations to simplify this. You can, of course, also schedule a meeting with us below: we will take over the European VAT of both Amazon and Shopify for you.

Tips to Boost Your Sales

The combination of Amazon and Shopify can provide powerful benefits for e-commerce sellers looking to sell internationally and multichannel within Europe. Here are some additional tips to maximize your sales strategy:

  • Product Listing Optimization: Ensure your products are optimally listed on both platforms. Use relevant keywords and ensure high-quality product photos and descriptions.
  • SEO Advantage: Shopify enables you to optimize your store’s SEO, which can increase your organic reach on search engines.
    • Tip: Invest time in optimizing your Shopify store’s SEO. Use relevant keywords in your product titles and descriptions, and regularly create quality content on your Shopify blog to improve your store’s search engine ranking.
  • Use Reporting and Analytical Features: Shopify and Amazon offer comprehensive reporting and analytical features. Use these to gain insight into your sales performance and make better-informed decisions. You can find them in the Shopify App Store, for example.
  • Customer Service: While Amazon handles some of the customer service, it’s essential to provide your customers with excellent customer service through Shopify too. Quick responses and problem resolution contribute to customer satisfaction and loyalty.

Conclusion: The Power of Combination

It’s clear that the combination of Amazon and Shopify can provide advantages for e-commerce sellers. From expanding your reach to simplifying VAT calculations, these two platforms can help you take your online sales to a higher level.

Do you need more assistance navigating the VAT challenges of multichannel selling through Amazon and Shopify? We can apply for a VAT number for you and handle your European VAT declarations for you (including One Stop Shop).

Schedule a meeting for customized advice that suits you and your business.

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A young man in a black sweatshirtvat filing, smiling in front of bushes.
Yonis Brander

VAT consultant

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