International Inventory Management: Do’s & Don’ts

International Inventory Management

Inventory management is crucial for any e-commerce business. However, when selling across various European countries, managing your stock becomes more complex. This article provides a detailed overview and tips to help you manage your stock effectively.

Know the Regulations

Every European country has its own VAT rules and customs regulations. For instance, some countries offer reduced VAT rates for specific goods, such as books or food. It’s essential to understand how these rules apply to your products. An oversight could lead to unexpected costs or legal complications. Consider hiring a local accountant or consultant for country-specific advice!

Understand Local Buying Behavior

Europeans from different regions have unique purchasing habits. Germans, for example, are very price-conscious and often do thorough research before buying. On the other hand, the French place higher value on quality and brand name. Deepening your market research for each country is crucial to tailor your inventory to specific preferences and trends.

Option 1: Managing Inventory Yourself

Use the Right Tools

While standard inventory management software like Shopify or WooCommerce might be helpful, they may not have all the features needed for multi-region sales. Tools like Orderhive or Brightpearl are specifically designed for this purpose and can assist with automatic currency conversion, and more.

Centralize or Decentralize Your Stock

A central warehouse can be cost-effective, as you can store and purchase larger quantities at once. However, having local warehouses in the countries you sell can offer faster delivery times and save on shipping costs. Analyze your sales figures to determine which option best aligns with your business model and customer expectations.

Plan for Returns

In Europe, consumers often have the right to return online purchases within 14 days without providing a reason. This means having an efficient return process is crucial. Having local return addresses can also help reduce return times and costs.

Monitor and Continually Optimize

European markets change quickly. Seasonal sales, holidays, and local events can influence demand. Regularly analyzing your sales data and responding to trends can help optimize your stock levels and avoid unnecessary costs.

Option 2: Outsourcing Inventory Management

As your e-commerce business expands, managing your inventory can become a daunting task. Especially when selling in multiple European countries. One solution could be outsourcing your inventory management. But what does that entail, and is it the right move for you?

Outsourcing means entrusting the storage, management, and often shipping of your products to a specialized third party. These companies, commonly known as Third Party Logistics providers (3PLs), possess the expertise, technology, and infrastructure to efficiently manage your stock. For European inventory management, look at partners like Active Ants.

Benefits of Outsourcing

  • Scalability: 3PLs can quickly adapt to changes in your business, whether you’re growing or downsizing.
  • Reduced Overhead: No need to own warehouses or hire staff for inventory management.
  • Expertise: 3PLs have the knowledge and experience to optimally manage your stock, including handling returns and customer service.
  • Technology: Many 3PLs offer advanced software solutions that provide real-time insights into your stock levels and sales data.


While outsourcing offers many advantages, it’s vital to consider the costs and ensure the chosen 3PL aligns with your business needs. Clear communication and reporting lines are also essential to stay updated on your inventory status.

Amazon FBA

For those selling on Amazon, there’s the Amazon FBA program. Fulfillment by Amazon (FBA) allows sellers to leverage Amazon’s vast storage, packing, and shipping services. For European sellers, understanding how this program operates across such diverse markets is crucial.

The European FBA Program

The European FBA program enables sellers to store products in any of Amazon’s warehouses in Europe. When a customer places an order, Amazon handles packaging and shipping, regardless of which European country the order originates from.

Why Consider?

  • Reach: Sellers gain access to five key European markets: UK, Germany, France, Italy, and Spain, all from one inventory point.
  • Convenience: Amazon handles customer service and returns in the native language, letting sellers focus on core operations.
  • Access to Prime: Products offered through FBA often qualify for Amazon Prime, potentially boosting visibility and sales.

Getting Started

Sellers interested in the European FBA program can sign up through the Amazon Seller Central dashboard. Follow the instructions and ensure compliance with all local regulations and tax obligations in the countries you aim to sell in.

Table of contents
Most read articles

Scale up in Europe without the legal burdens? Let us take care of your VAT and EPR compliance.