by Renee

3 min reading time

Activate by Reclay: a solution for packaging licenses


As an e-commerce entrepreneur, you are undoubtedly familiar with the need to handle your packaging in an environmentally friendly way. This is where“Activate by Reclay” comes in, a platform specifically designed to help merchants and retailers comply with packaging licensing regulations. In this article, we explore what Activate by Reclay entails, its benefits, and how it relates to Extended Producer Responsibility (EPR).

What is Activate by Reclay?

Since 2002, the Reclay Group has been committed to recycling, environmental protection and sustainability. As a leading provider of return solutions in Germany, Reclay, through its subsidiary Reclay Systems GmbH, has implemented two compliance schemes for customers. “Activate by Reclay” is designed to specifically assist merchants and retailers who produce a relatively small volume of packaging to license it.

Benefits of Activate by Reclay

  • Simple and quick: Activate by Reclay makes packaging licensing easy without the need for lengthy contracts or redundant documentation.
  • Flexibility: small business owners and merchants can license their packaging as needed, without hidden obligations or minimum order values.
  • Transparency: licensed volumes are always visible on the online platform, with the ability to download an annual volume certificate at the end of the year.

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How does it work?

Through the online platform, business owners can enter their packaging volumes and receive their quantity certificate. This certificate serves as proof to waste authorities that their packaging is participating in a compliance scheme. This process has been simplified to ensure that even smaller manufacturers and even mail order companies can easily meet the legal obligations prescribed by the current Packaging Ordinance.

Step-by-step login to Activate by Reclay

Step 1: visit the website

  • Start by visiting Activate by Reclay ‘s website. Here you will find extensive information about the platform and the services they offer.

Step 2: registration

  • Click the registration button to start the registration process. You will need to enter some basic information about your business, such as company name, contact information, and the type of products you sell.

Step 3: fill in packaging details

  • After registering, you will be asked to provide information about the packaging you use. This includes the type of material (e.g., aluminum, paper, cardboard, tinplate, natural materials, plastic) and estimated volumes in kilograms. Tip: weigh an empty piece of packaging to estimate your annual consumption.

Step 4: license application

  • Based on the data entered, you can then request the necessary licenses for your packaging. Be sure not to overestimate, as you can always license more packs later if needed.

Step 5: payment and confirmation

  • After choosing the required licenses, you complete the process by paying for the licenses. Once payment is processed, you will receive an invoice and quantity certificate. This certificate serves as proof that your packaging is participating in a compliance program, as required by the waste authorities.

Step 6: manage your account

  • You can always view your licensed volumes on the online platform. At the end of the year, you can download an annual quantity certificate for your records.

What does Activate by Reclay have to do with EPR?

EPR refers to the responsibility of producers for managing the life cycle of their products, particularly in terms of product take-back, recycling and final disposal. Activate by Reclay provides a direct way to meet this responsibility by ensuring that packaging is part of a compliance schedule. This not only helps companies meet regulatory requirements, but also promotes sustainability and recycling.

activate by reclay


At a time when sustainability and environmental responsibility are increasingly important, Activate by Reclay provides an essential service for e-commerce entrepreneurs. The platform allows you to meet your packaging responsibilities in a simple and flexible way, leaving you more time to focus on what really matters: growing your business. By choosing Activate by Reclay, you are not only taking a step forward in regulatory compliance, but also contributing to a more sustainable and environmentally friendly future.

Need help with EPR?

It can be quite confusing, different EPR rules in every EU country. We get that, which is why we are happy to take the thinking out of your hands. And your EPR registration, for that matter: schedule a free consultation with one of our experts via this link. Then you’ll get advice tailored to your business and we’ll see what Staxxer can do for you in terms of EPR.

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Yonis Brander

VAT consultant

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